Calculateur de tarification SaaS
Pricing is the highest-leverage growth decision a SaaS company makes — a 1% price increase yields more profit than a 1% reduction in churn or a 1% increase in customers. Our calculator helps you model seat-based, usage-based, and freemium pricing, compute ARPU (average revenue per user), and project MRR growth at different conversion rates.
Comment tarifer un produit SaaS en 2025
Pricing a SaaS product is one of the most consequential decisions you'll make. Price too low and you attract the wrong customers and leave money on the table. Price too high before you've proven value and you'll slow growth. Most successful SaaS companies go through two or three major pricing iterations before finding their equilibrium.
Cost-plus pricing is a great starting point: add up what it costs to serve a customer, then apply your target margin. This ensures you're never selling at a loss. But the ceiling for this approach is low — the best SaaS companies price based on value delivered, not cost incurred.
Value-based pricing means charging a fraction of what your software saves or earns for the customer. If your tool saves a business $5,000 per month in labor, charging $500/month is a no-brainer for them. Anchor your conversations around that ROI, not your infrastructure bill.
Comprendre MRR, ARR et le taux d'attrition
Monthly Recurring Revenue (MRR) is the predictable, normalized monthly revenue from all active subscriptions. Annual Recurring Revenue (ARR) is simply MRR × 12. These are the two metrics investors care most about because they measure the size and quality of your revenue stream.
Churn rate is the percentage of customers who cancel each month. A 2% monthly churn sounds low, but it means you're losing roughly 22% of your customer base every year. At 5% monthly churn, you'd need to replace nearly half your customers just to stay flat.
The new customers needed per month figure in the MRR Planner accounts for churn. To grow, you must acquire more customers than you lose. Focus on both sides of that equation: reduce churn through product improvements and onboarding, and increase acquisition through marketing and sales.
À propos de SaaS Pricing Calculator
Pricing is the highest-leverage growth decision a SaaS company makes — a 1% price increase yields more profit than a 1% reduction in churn or a 1% increase in customers. Our calculator helps you model seat-based, usage-based, and freemium pricing, compute ARPU (average revenue per user), and project MRR growth at different conversion rates.
Comment l'utiliser
- Enter your pricing tiers (name, monthly price, features).
- Enter current or projected user counts per tier.
- See MRR, ARR, ARPU, and revenue by tier.
- Model freemium conversion: free users → paid at a given conversion rate.
Formule et méthodologie
MRR = Σ(users_per_tier × price_per_tier). ARR = MRR × 12. ARPU = MRR ÷ total paying users. Freemium revenue = free_users × conversion_rate × ARPU. Expansion MRR = upgrades. Contraction MRR = downgrades. Net MRR change = New MRR + Expansion − Churn − Contraction. Quick ratio = (New + Expansion) ÷ (Churn + Contraction) > 4 is excellent.
Cas d'usage courants
- Setting initial pricing for a new SaaS product
- Modeling impact of a price increase on MRR vs churn
- Comparing per-seat vs usage-based vs flat fee pricing models
- Investor pitch: showing MRR trajectory at assumed growth and churn rates
- Freemium conversion analysis: how many free users convert to paid at what ARPU
Questions fréquentes
Outils connexes
Outils connexes
Tous les outils →Intégrer cet outil sur votre site
Gratuit pour usage personnel et commercial. Copiez simplement le code ci-dessous.