Passer au contenu principal

Calculateur de marge bénéficiaire

Profit margin is the single most important number for any business — it tells you how many cents of every dollar in revenue you actually keep. Our profit margin calculator handles all three variants: gross margin (revenue minus cost of goods), operating margin (after overhead), and net margin (after tax). It also works in reverse: give it your cost and target margin and it calculates the selling price you need to charge.

$

Combien cela vous coûte de produire ou acheter l'article/service.

$

Le prix final que vous facturez à votre client.

Calculer le prix de vente par marge cible

$
%
Prix de vente requis :

Marge bénéficiaire brute

Bénéfice brut
Pourcentage de majoration
Coût
Chiffre d'affaires

Margin vs. Markup: What's the Difference?

The most common mistake business owners make is confusing profit margin with markup. While both are used to measure profitability, they are calculated differently and give you different insights.

Marge bénéficiaire

Margin is based on your Chiffre d'affaires. It tells you how much of every dollar earned is kept as profit.

Margin = (Profit ÷ Revenue) × 100

Marge commerciale

Markup is based on your Coût. It tells you how much you added to the original cost to get the selling price.

Markup = (Profit ÷ Cost) × 100
Partager cet outil
Business

À propos de Profit Margin Calculator

Profit margin is the single most important number for any business — it tells you how many cents of every dollar in revenue you actually keep. Our profit margin calculator handles all three variants: gross margin (revenue minus cost of goods), operating margin (after overhead), and net margin (after tax). It also works in reverse: give it your cost and target margin and it calculates the selling price you need to charge.

Comment l'utiliser

  1. Enter revenue (selling price) and cost. See gross profit and margin instantly.
  2. Or enter cost and target margin percentage — the calculator returns the required selling price.
  3. Toggle to markup mode if your pricing starts from a cost-plus markup rather than a margin target.

Formule et méthodologie

Gross profit = Revenue − COGS. Gross margin % = (Gross profit / Revenue) × 100. Markup % = (Gross profit / COGS) × 100. Note: a 50% markup ≠ a 50% margin (they are always different numbers).

Cas d'usage courants

  • Setting product prices for an e-commerce store
  • Analyzing which product lines are most profitable
  • Comparing margin against industry benchmarks
  • Negotiating cost with suppliers to hit margin targets
  • Pitching profitability to investors

Questions fréquentes

Margin is profit as a percentage of revenue. Markup is profit as a percentage of cost. A product that costs $60 and sells for $100 has a 40% margin but a 66.7% markup. They are never equal (unless both are zero).
Depends entirely on the industry. Software: 70–90% gross margin. Retail: 25–50%. Restaurants: 3–9% net margin. Compare to your industry average, not a generic benchmark.
Either raise prices (check elasticity first), reduce cost of goods (negotiate with suppliers, find alternatives), or reduce overhead. Usually a combination of all three is most effective.

Outils connexes

Break-Even Calculator Cash Flow Calculator Customer Acquisition Cost Calculator Depreciation Calculator Lifetime Value (LTV) Calculator Markup Calculator

Outils connexes

Tous les outils →
Business

SaaS Pricing Calculator
Business

Markup Calculator
Business

Customer Acquisition Cost Calculator
Business

ROI Calculator
Business

Depreciation Calculator
Business

Break-Even Calculator

Intégrer cet outil sur votre site

Gratuit pour usage personnel et commercial. Copiez simplement le code ci-dessous.